top of page

For a detailed walk-through of these activities, including practical templates and a comprehensive example, you can download the guide book with Case Study:
Design Thinking for Product Development: From Observation to MVP

Design Thinking Activities - The Design-Driven Business Model Lab

This template is "Tool 1: Activity Time! Unpacking 'The Problem'," a guided framework for you to clearly define a challenge by completing the five prompts: I am..., I am trying to..., But..., Because..., and Which makes me feel....

1. Understand (Empathize)

The problem statement in Design Thinking is a concise, user-centered declaration that clearly defines the core challenge you need to solve, often structured to reflect the user's need and the underlying insight

2.Design Principles

This template visually represents the process of designing a problem statement by illustrating the three key phases: Gathering (collecting diverse information), Sorting (prioritizing or categorizing insights, often using a pyramid model), and Selecting (refining and articulating the final, user-centered statement).

3. Empathy Interview & Journey Map

This template guides an Empathy Interview by mapping user context, key questions, journey stages, and synthesizing needs and insights.

4. Explorative Interview

This template structures an explorative interview to record questions, capture deep user insights, and define key reflections and actions.

5. 5 Whys Analysis

This template systematically uses the 5 Whys technique to analyze a problem and identify its fundamental root cause and solutions.

6. 5 WH Questions

This template uses the 5 WH questions to
systematically analyze a problem's context, details,
and actionable takeaways.

7. Jobs to be Done (JTBD)

This template defines the Job to be Done by iterating through the context, motivation, and expected outcome for a user need.

8. Extreme User Mapping & Insight
Generation

This template structures an explorative interview to record questions, capture deep user insights, and define key reflections and actions.

9. Stakeholder Map & Analysis

This template visually maps stakeholders based on proximity to the user/customer, analyzing their relationships, influence, and needs.

10. User Experience Adjective Grid

This template structures a User Experience interview by recording the journey map, user
details, and emotional responses through
adjectives.

2. DEFINE POV

Empathy

Synthesize research by filling in what the user Says, Thinks, Does, and Feels to build a deep understanding of their perspective and unmet needs.

11. How Might We (HMW)

Crafting the Problem Statement Iterations (POV)
User + Need + Insight
This process is often visually represented as defining the core challenge you
need to solve

12. Storytelling

For the use of storytelling in the consolidation of insights, e.g., from the phase of understanding the context. First the users are described, the
quotations are written down and then interpreted and conclusions drawn from them

13. DIY: Context Mapping Activity

The Context Map is used to organize the knowledge gained from the Understanding and Observing phases of a project, creating a broader, "bigger picture" of the situation. It helps transfer observations into a useful model by forming meaningful clusters around a central user.

14. Define Success

The definition of what success means is a central element in assessing, for example, how critically one is allowed to think. In addition, it enables a uniform understanding to be established between the design team, the client, and other stakeholders.

14. DIY: Vision Cone Activity

The Vision Cone template is used to create and explore a desirable future. The aim is to find out which activities need to be initiated now in order to achieve that goal. It connects the past, present, and future to define a clear path forward.

15. DIY: Critical Items Diagram

The Critical Items Diagram helps to structure the findings from the first phases in order to prepare for idea generation and experimentation. The focus is on the critical points and the most important experiences and functions determined as the base for the main question.

3. OBSERVE

17. DIY: Persona/User Profiles

The Persona/User Profiles sheet is designed to describe a potential user/customer of a solution, which helps to maintain a consistent understanding of a target audience. The persona is named and described as precisely as possible

18. DIY: Customer Journey

The Customer Journey map aims to understand in  detail the user/customer's experience when interacting with companies, products, or services. This activity establishes a common understanding within the team in order to realize a unique experience.

19. DIY: AEIOU Observation

The aim of the AEIOU framework (Activities, Environment, Interaction, Objects, Users) is to bring structure to observation. It helps structure your understanding of the user and their environment through analysis and observation to bring more structure to the observation.

20. DIY: Analysis- Question-Builder

This is a DIY Analysis-Question-Builder sheet, designated DT-AQB-20, designed to structure project observation, analysis, and hypothesis generation around a central focus using the AEIOU framework and multiple levels of inquiry.

21. DIY: Peers-Observing-Peers

The Peers-Observing-Peers sheet is a natural and uncomplicated way to expose a user's behavior and needs. The goal is to see how the customer solves tasks today and how the process is lived in the real world.

22. DIY: Trend Analysis

The Peers-Observing-Peers sheet is a natural and uncomplicated way to expose a user's behavior and needs. The goal is to see how the customer solves tasks today and how the process is lived in the real world.

4. IDEATION

23. DIY: Idea Generation & Synthesis

This framework helps a team generate ideas, typically starting from a focused challenge question, and provides structure for synthesizingthose ideas into actionable next steps.

24. DIY: Idea Evaluation Grid

This tool is designed for sorting, clustering, and evaluating any set of ideas, concepts, or initiatives. It requires selecting two opposing criteria to quickly organize and prioritize concepts.

25. DIY: Structured Idea Generation (6-3-5 Method)

The Structured Idea Generation Method (often called 6-3-5) enables structured idea generation and further development in all iterations and over the entire design cycle. It requires participants to
work on three ideas in each round after the problem has been defined.

26. DIY: Idea Selection (Dot Voting) Sheet

The Dot Voting sheet is used when participants already have ideas (e.g., on sticky notes) and want to decide democratically which ideas will be pursued further.

SCAMPER

Brainstorming technique used to generate creative ideas by prompting individuals to consider a product, service, or process

5. PROTOTYPE

27. DIY: Experimentation and Innovation  Positioning Map

The Exploration Map provides the team with an overview of the experiments carried out and shows, for example, in which areas additional experiments should be carried out. The map uses two criteria to position experiments and track their relevance to the target group.

28. DIY: Prototype to Test Activity Sheet

Use this template to define prototypes and experiments. Begin by selecting an idea, defining different potential prototypes, and then choosing the most suitable one to detail and test.

29. DIY: Service Blueprint Template

This template is a chronological representation of a service process, detailing the interactions, visible and invisible activities, and potential risks to create a common understanding and identify areas for improvement.

30. DIY: MVP - Minimum Viable Product Canvas

This tool is designed for developing a product, service, or business model. The aim is to define and build a solution as quickly as possible, in an iterative process, to determine if the solution satisfies user needs in a meaningful way.

6. TESTING

31. DIY: TEST TEMPLATE

The main goal of this sheet is to provide a structured, simple tool for defining, building, and testing a product, service, or business model quickly and iteratively. It helps a team determine if their proposed solution genuinely satisfies user
needs in a meaningful way.

32. DIY: FEED BACK CAPTURED GRID

This grid is a key tool in Design Thinking and Lean Startup methodologies, providing a fast, organized way to synthesize user observations for iteration.

33. DIY: A/B TESTING

The main goal of this sheet is to provide a structured, simple tool for defining, building, and testing a product, service, or business model quickly and iteratively. It helps a team determine if their proposed solution genuinely satisfies user
needs in a meaningful way.

7. REFLECTION

34. DIY: Team Reflection and Strategy Tool

​To help a team collectively reflect on their process,
procedures, and environment to learn something
new about themselves and continuously improve.

35. DIY: Product/Solution Presentation Blueprint

This sheet is a structured pitch creation template used to quickly define and iterate the seven most critical components—from the core problem and
customer to the solution and next steps—of a business or product presentation.

36. DIY: BUSINESS MODEL (Lean) Canvas

This tool is designed for developing a product, service, or business model. The aim is to define and build a solution as quickly as possible, in an iterative process, to determine if the solution satisfies user needs in a meaningful way.

37. DIY: Lessons Learned Reflection

This template is a structured tool used for conducting a retrospective or reflection on a
finished project or iteration. Its main purpose is to capture key takeaways and insights, both on the specific project tasks and on the wider process.

38. DIY: Roadmap for Implementation

This template is a structured tool used for conducting a retrospective or reflection on a
finished project or iteration. Its main purpose is to capture key takeaways and insights, both on the specific project tasks and on the wider process.

bottom of page